About THE BIG CATALYST

Built for learning teams that need clarity at scale

The Big Catalyst is a founder-led eLearning and EdTech video studio. We turn expert knowledge into clear, consistent video libraries—without making your team rebrief a new production partner for every project.

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Meet your long-term eLearning video partner

Hany Rashwan

Founder & eLearning/EdTech
Video Strategist

After years of producing ongoing content with education and healthcare brands, Hany saw the same problem repeatedly: companies did not simply need another video editor. They needed a partner who understood their experts, learners, brand standards, and approval process.

The Big Catalyst was built around that idea.

Hany leads strategy and creative direction, supported by a focused production team across editing, motion design, and asset development. This gives clients the attention of a founder-led studio with the capacity to build and maintain complete video libraries.

Top Rated Plus On Upwork
100% Job Success
5 Stars Rating
3,000+ hours worked
1,200+ Videos Delivered
6-Year Client Partnership

What we believe

Clarity comes first

Clear learning objectives create clear learning experiences.

Systems create consistency

Documented processes and brand-aligned assets make every project better.

SME time is valuable

We design reviews that respect your expertise and your schedule.

Partnership compounds

The more we build together, the more value we create.

Clarity comes first

Clear learning objectives create clear learning experiences.

Systems create consistency

Documented processes and brand-aligned assets make every project better.

SME time is valuable

We design reviews that respect your expertise and your schedule.

Partnership compounds

The more we build together, the more value we create.

Ideas for creating learning content people actually understand

How to Reduce SME Review Time Without Sacrificing Accuracy

The goal is not to involve SMEs less where accuracy matters. It is to use their limited time on the decisions that genuinely require their expertise.

How to Reduce SME Review Time Without Sacrificing Accuracy

The goal is not to involve SMEs less where accuracy matters. It is to use their limited time on the decisions that genuinely require their expertise.

How to Scale a Video Library Without Losing Consistency

Consistency at scale does not come from making every video identical. It comes from defining which decisions should remain stable and which should adapt to the learning objective.

How to Scale a Video Library Without Losing Consistency

Consistency at scale does not come from making every video identical. It comes from defining which decisions should remain stable and which should adapt to the learning objective.

The Hidden Cost of Rebriefing a New Video Freelancer for Every Project

The invoice for a video does not show the internal hours spent explaining the audience, content, visual standards, approval process, and earlier decisions all over again.

The Hidden Cost of Rebriefing a New Video Freelancer for Every Project

The invoice for a video does not show the internal hours spent explaining the audience, content, visual standards, approval process, and earlier decisions all over again.

Why Clear Course Previews Increase Learner Confidence

A strong course preview does not simply promote the curriculum. It lets prospective learners experience enough of the teaching to imagine themselves succeeding.

Why Clear Course Previews Increase Learner Confidence

A strong course preview does not simply promote the curriculum. It lets prospective learners experience enough of the teaching to imagine themselves succeeding.

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Looking for a Long-Term eLearning Video Partner?

Work with a partner who understands your content, protects consistency and supports your team as your library grows.

Book a Strategy Call

Work with a partner who understands your content, protects consistency and supports your team as your library grows.

Looking for a Long-Term eLearning Video Partner?

Book a Strategy Call